How to Start Social Media Coaching (Even If You Never Planned to Be Online)
One of the things people find most surprising is that I’ve never had a team to help me grow my Instagram, YouTube, TikTok—anything. It has always been just me, entirely unplanned, with no strategy and no real desire to be online. The truth is, my entire social media journey was one big, happy accident.
I’m incredibly grateful that the audience understood my content, connected with it, and wanted to learn more. But if I look back and ask myself what really led to my success—what actually mattered—it comes down to a few key factors. And these are exactly what I want to share with you today.
1. Charisma Offline → Charisma Online
The number one trait you need to be successful online is simple:
If people enjoy you in real life, they’ll enjoy you online.
If people naturally:
• gravitate towards you,
• like listening to you,
• find your insights interesting,
• or simply feel good in your company
Then that energy will translate on camera without you trying.
People who already have charisma offline usually grow faster because:
• they find their voice easily,
• they don’t need heavy strategy,
• and their presence feels natural and unforced.
If you don’t naturally have that charisma, it doesn’t mean you can’t succeed. But it does mean you’ll need more structure, more content strategy, and a much more intentional approach. It won’t happen by accident.
2. Only Start If What You’re Saying Is Useful
Social media is not about being famous—it’s about being valuable.
Before posting anything, ask yourself:
• Is this actually useful?
• Is this unique?
• Is this helping someone in a real way?
If your goal is only fame, then the fastest route is copying trends or copying people who are already successful.
But the problem with that path is simple:
There is no longevity.
You’re replaceable the moment someone copies you better.
If you want to build impact, community, and a career, then speak about things that matter—things you genuinely know, believe, and can help people with.
3. Listen to the Feedback (Even When It’s Brutal)
If you’ve been posting for years and nothing is growing—no views, no engagement, no improvement—don’t keep forcing it.
Sometimes the world is giving you feedback:
• The message isn’t landing.
• The niche is too saturated.
• It’s not the right timing.
And that’s okay.
You’re not a failure for stepping back or pivoting.
You’re smart.
I personally would have given myself one year. If I saw no progress, I would have happily gone back to teaching psychology. I didn’t feel the need to “prove myself” or “show the world.” If it’s useful, great. If not, move on.
Give yourself permission to stop forcing what isn’t flowing.
4. Your Offline Life Must Match Your Online Presence
Authenticity is not a buzzword—it’s alignment.
If you are a:
• makeup artist → post makeup
• real estate agent → share your industry lessons
• fitness coach → show your process
• therapist → share insights from real sessions (anonymised)
Your online identity should be an extension of your real expertise.
This is why I still do one-to-one sessions no matter how busy I am:
It keeps my content grounded in real human experience.
Without helping real people, your advice becomes theoretical, not practical.
Your work offline should inform your work online.
5. Try to Avoid Letting AI Become Your Voice
People are shocked when they notice typos in my posts—but that’s deliberate.
It reminds people that:
• There’s a human behind the screen.
• These are authentic thoughts, not AI essays pretending to be deep.
• I’m not trying to impress with perfection.
AI can help tidy up your message, but if every post is an AI-generated paragraph, you will lose your true voice. You’ll blend in with every other generic motivational account.
The world doesn’t need more AI content.
It needs you.
6. Surround Yourself With the Right People
Your environment is your accelerator.
Associate yourself with people you genuinely:
• admire,
• respect,
• learn from,
• and want to emulate.
Don’t collaborate just for views.
Don’t stand beside people whose message you don’t align with.
Don’t chase numbers through association.
When you genuinely like and agree with the people around you, the collaborations feel real, the message is consistent, and the audience trusts you.
Stay close to people who reflect who you want to become.
Final Thoughts
Social media coaching isn’t about hacks, aesthetics, or algorithms.
It’s about:
• authenticity
• usefulness
• alignment
• environment
• self-awareness
My journey wasn’t planned. It wasn’t strategized. It wasn’t forced.
But the principles I’ve shared here are exactly what made it work.
If you start from a place of genuine value and real-world experience—and you stay aligned with who you truly are—your audience will find you.
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